BioThe Brand.com platform controls how its clients look online. Brand.com has emerged as the undisputed leader in the online brand management industry. Trusted by over 1 million users, the company protects, manages, and monitors its clients names online as well as reviews.
Brand's online publishing division has built a network of some of the most celebrated and authoritative authors that publish across a company owned news distribution network.
Clients will pay a premium for fast and sustainable control of their online brand that requires no heavy lifting by them. We deliver this through our own unique, highest-quality, value-add tools, technology and content distribution networks.
Online research influences trillions of dollars of online and offline retail and wholesale purchasing decisions, investment decisions, employment decisions, admissions and even interpersonal decisions like dating. Search engines are approaching 2 trillion searches a year making our mantra of “you are who Google says you are” more true than ever before.
PresentLike social media and mobile in the last decade; This decade the business will see an explosion in demand in solutions that help turn online research into a creator of massive value. The company has established itself as the premiere firm. Brand.com reviews the online brands of governments, companies and public figures and is sought by national and international media as industry experts on online branding.
Nearly any entity affected by online research is can benefit from Brand's services. The company represents Fortune 500 brands, government, religious, non-profit and educational institutions, small and medium sized businesses, celebrities, political figures and people of prominence from all walks of life. The company supports 120 languages and is active on 6 continents.
The demand for OBM services has led the firm to add over 100 new positions in 2013 and to relocate its corporate headquarters and sales offices to Philadelphia. In July, Mayor Michael Nutter welcomed Brand.com to the city, citing attracting the firm as an example of Philadelphia’s attractiveness to world class technology firms. On September 5th Mayor Nutter will lead an official welcome ceremony and ribbon cutting at the world headquarters in Center City Philadelphia.
The company itself differentiates through innovation and technology. The firm plans to invest another $ 10M in Command Center online, its brand management platform. The Command Center provides complimentary brand monitoring, scoring, analysis, alerts and tools both self-help tools as well as a platform for clients to approve content and monitor their campaigns.
Brand.com reviews the online brand management landscape constantly looking for new threats and opportunities. The company launched a network of news sites and affiliations with most of the largest and most prestigious online publishers, bloggers and authors in the world. In 2013, the company launched the Brand.com Reviews Network, a network of review sites dedicated to positive moderated reviews to counter the threats from ad-driven, anonymous and poorly policed review and revenge sites. These unregulated sites which have become a source of low-quality, content are frequently used for cyber bullying and online sabotage.
In 2012, Brand.com launched its own social media site: Completed.com. Completed.com provides a venue for highly detailed, rich online profiles. Unique in the industry, Completed.com highlights accomplishments and is a valuable free social media asset for individuals and organizations alike.
In 2014, Brand.com publically announced its connection to News Headquarters (NHQ), its own media network. With the help of NHQ, Brand.com creates and delivers quality content to its clients through its network of authoritative writers, editors, and publishers. Clients can access and approve NHQ content through the Brand.com Command Center, a proprietary part of the Brand.com Platform.
The company focuses exclusively on online brand management and is the largest and most successful firm in the world to do so. The company believes that ORM requires deep knowledge, expertise and focus. By foregoing tangential services like public relations, social marketing, SEO and web development the company maintains a disciplined, laser focus on online brand management innovations.
The company only does online brand management and has therefore produced the world’s most comprehensive range of technologies and offerings in that field. They also offer packages to control, protect or build an online brand. Their services can combat online attacks and cyberbullying and can enhance or build online brands. They can influence search engine autosuggest results as well as related searches, and the firm builds and manages Wikipedia articles for its prominent and newsworthy clients. The company launched a new line of specialty brand enhancement services for individuals, executives, and celebrities in 2013. Since then, the company has added hundreds of prominent figures to its client lists.
PastBrand.com was launched as Reputation Changer in 2009, by a team of direct response marketing veterans and SEO experts who found there was no effective solution for building and protecting their reputation and those of their clients. These entrepreneurs had proven successful enough that they found themselves the targets numerous online attacks and acts of defamation—a position in which many other successful people and brands find themselves in. Not willing to concede their online image to these malicious attackers, the marketers began developing strategies and resources that enabled them to seize control of the way they were presented on the web. They found that they were able to tell their own story on their own terms—and they also realized that this gift is one that countless businesses, professionals, and government bodies also crave. Thus, a premier brand-building company was born.
Reputation Changer quickly realized that the online reputation management industry was failing to innovate at the speed of change coming from search engine algorithm updates such as Google’s Panda and Penguin updates. The standard online reputation management offering was an agency model which utilized social media profiles, press releases, spammy link-building networks and grey and black hat SEO tactics. These tactics were only effective occasionally and added little value to the online brand of the subject. Google and the other search engines stated publicly that these tactics added little value to searchers and represented an attempt to manipulate search results instead of focusing on adding value.
Reputation Changer built the industry’s largest dedicated online reputation management research and development effort with a vision to use online reputation management to enhance an online brand while protecting it. Reputation Changer grew 1800% CAGR in a few years including 600% in 2012, adding thousands of clients who renewed services at a rate of over 95%. By rejecting an agency structure and a professional services business model in favor of a service enabled software company model, the company has been able to produce strong financial performance that has allowed it to grow organically out of cash flow and profits without debt. This approach allows the company to increase its investments in innovation, talent, tools and most importantly, technology as it grows.
At the end of 2012, the company announced its National Accounts Division—devoted to assisting Fortune 500 brands as well as national political campaigns—and the opening of its satellite office in Washington, D.C. It is from this office that the National Accounts Division oversees progress on the political endeavors and government relations campaigns that it is spearheading.
Reputation Changer achieved worldwide media attention and built a disciplined effort to acquire and build valuable online news, review and social media properties. In 2013, the company rebranded as Brand.com to better reflect its vision as a builder of online brands and consolidated 4 offices in 2 states into a world headquarters in the historic Curtis Center in Philadelphia and a sales floor located in an adjacent building.
Brand.com is rated the #1 online brand management firm by TopSEOS and was the online OBM firm named a Red Herring 100 company in 2013 leading Fox Business and others to recognize them as the industry leader.
Command Center is Brand.com’s platform for innovation, presenting clients with full access to their campaign resources and houses several unique tools. Among them is the incredibly brand monitoring platform that the company has built, which allows its clients to track all of their online mentions and to receive instantaneous alerts when new mentions are made. This tracking program is more comprehensive and powerful than Google Alerts or Bing Alerts, as it scours review sites, social media conversations, and all corners of the “Deep Web.” The Command Center also presents clients with a running report of all of their online assets—positive and negative.
Its pioneering technologies are not the only example of what sets them apart. The company is committed to thought leadership, and to establishing itself as the foremost name in online brand reviews, brand-building and brand enhancement. As such, the firm has instituted an Advisory Board, made up of industry luminaries from the marketing, brand management, and the public sector. In 2013 alone, the Advisory Board added Florida political icon and former state Speaker of the House Dean Cannon, as well as influential blogger and author Zac Johnson.
As the Advisory Board continues to expand, so does the company itself.
Brand.com offers the industry’s most comprehensive set of offerings that are collectively designed to drive useful, engaging and natural search results that adds real value to searchers. The company’s Wikipedia plan entails the creation, maintenance, or modification of a Wikipedia entry—depending on what the client needs in order to establish a credible and authoritative online information source. The company also delivers services designed to modify Google AutoComplete suggestions, providing clients with additional ways to control their image on the web.