Notifications Press Esc. to exit

Type someone's name

Completed is the world's first standardized rating system for
all people in business. Search for someone and rate them.
If they don't exist, add them to Completed.

Michael Zammuto, San Francisco, California
Michael Zammuto


CEO & Co-founder for

DOB : 20th January 1970

San Francisco, California, United States

Reviews (26)

4.65 of 5

Total Unique Visits

Your Completed Profile Has Been Viewed 808 Times

  • 0
  • ,
  • 8
  • 0
  • 8
Michael Zammuto

Reviews (26)

4.65 of 5
Michael Zammuto is the CEO of and the co-founder. Zammuto is a startup executive and has been a C-level executive focused on internet, digital marketing and SaaS startups, turnarounds and growth-stage companies. Zammuto is best known known for executive roles with Cloud Commerce, Chaikin Analytics,, Sapago, ChaCha and Ontario Systems and has been an executive of other great companies like Escalate Retail (now part of Red Prairie/JDA). Mike is also an adviser to several startups and lives in Philadelphia and San Francisco and writes on and other sites. Zammuto is a former manager at Microsoft where he ran a group that drove project management of product development projects including releases of BizTalk Server, Host Integration Server, Active Directory and parts of the .NET Framework. Zammuto started as a hobbyist computer programmer as a child. Following college he became a technical manager for a technology services company, leading to internet development projects earl in the development of the internet and ecommerce. As employee two of Visual Fire Zammuto and his team did innovative work in online video/DVD interactivity and ecommerce personalization and recommendations. Zammuto was with companies that built and marketed several commercial ecommerce and customer platforms ultimately supporting thousands of businesses worldwide. These included Ecometry (Smith Garder), Ontario Systems and online marketplaces like the LawCommerce B2B marketplace. Zammuto was educated at Harvard Business School and the AB Freeman School of Business at Tulane University. He currently lives in Philadelphia. A father of three, Zammuto is active in his community. His hobbies center around his family including sailing, hiking and biking. Michael can be most directly reached via his LinkedIn profile. Friends and family can connect via Facebook. Zammuto has lived in Boston, Florida, New Orleans, San Francisco, Seattle and Indianapolis.
Michael Zammuto is the co-founder and CEO of Zammuto has built a team of experts in online branding, reviews and promotion and believes that all business should be a meritocracy. Zammuto says that the mission is to see great people get the recognition they deserve for doing great work and to see that everyone gets feedback that will help them develop professionally. Zammuto and his team report that was built to be the platform for business professionals to rate and review each other and to receive verified, constructive feedback. With proprietary processes and tools to combat trolls, focuses on making you and those around you grow and succeed. Michael Zammuto feels that online reviews are incredibly valuable to making good decisions and to getting important feedback. But the process is broken, leading to untrusted user-generated content, spam and bullying. So Zammuto's team of researchers rethought the process of identifying yourself and creating reviews and built a trust-based scoring system that used multiple levels of technology plus people-powered verifications to solve those problems.
After studying at Cambridge University and graduating from Tulane University's Freeman School of business, Michael Zammuto entered a series of technology startups before joining his first internet startup. As an executive of Visual Fire, he helped grow the company into an innovative early force in ecommerce, online video and DVD technologies. The firm was renowned for highly innovative work on internet TV. Michael Zammuto has built several successful internet startups and converted enterprise software companies to SaaS providers. Mike has been a CEO, COO and held other executive level positions at ChaCha, Escalate Retail, Ontario Systems, Sapago, LawCommerce and others. Mike is also a former Microsoft manager and has studies at Harvard, Cambridge and Tulane. Michael Zammuto was also an early executive in several internet firms including, Lawcommerce which was sold to Lexis Nexis, Visual Fire and Sapago. Mike was a top executive for enterprise software firms Ecometry Corporation (later as Red Prairie acquired by JDE) and Ontario Systems. Mike was the founder of the innovative tech firm, Sapago. Sapago led the QR code and smart code revolution by innovating in-store, multimedia, interactive mobile systems and connecting them via bar codes and RFID tags to allow shoppers to access interactive multimedia content about products. Zammuto's favorite hobbies including hiking and sailing and he spends most of his time with family, traveling and reading.
Mike Zammuto loves growing growth businesses and helping great new innovations transform markets. Mr. Zammuto is focused on using to affect societal and business changes by creating an ecosystem for people to transparently leave trusted reviews about any professional contact. His vision is that people get recognition for good work and that recognition be public, collaborative and persistent and people change jobs and careers. Zammuto also believes that constructive feedback from all sources (as in a 360 degree review process, but broader) is an valuable professional development and should be more readily available.


  • Bangalore, India

  • San Francisco, Ca

  • Mexican Food

Career History

  • 2017 To Present

    CEO & Co-founder

  • 2014 To 2017


  • 2015 To 2016


  • 2012 To 2015


  • 2011 To 2012

    Chief Operating Officer

  • 2008 To 2012

    Chief Operating Officer


Political Party Affiliation

General Political Views


Trade Shows

Favorite Quotes


Sports Achievements

Broadway Shows

Core Competencies

  • Executive Leadership
  • Board Leadership
  • Talent Management
  • Strategy Development
  • Managing Growth
  • Teamwork and Collaboration
  • Cultural Transformation
  • Innovation Management
  • Organizational Transformation
  • Corporate turnarounds

Greatest Attributes

  • Focused and goal oriented
  • Passionate
  • Optimistic but a skeptic

Greatest Business Achievements

  • Drawing attention to the damage caused by cyberbullying and unmoderated, user generated reviews.

Worst Failures in Business

  • The bad hires I made. Bad hires are bad for everyone in the whole ecosystem


Business References

  • Rich Gorman

  • Cliff Stein

  • Cliff Stein

  • Dave Poly

  • Rich Gorman

Sports Played

Wrestling (high school)

District finalist



Life Milestones



Strategic Business Knowledge